How many times have you purchased a clothing item with an OSFA tag? You know - One Size Fits All . If life were only so simple! Andriotis emphasizes the importance of course content being designed with the audience in mind, speaking to all of their differences, needs, and “sizes”. (Andriotis, 2016) As stated in his smart guide article, the course content must speak to the motivation of a learner to want to succeed. As a digital learning facilitator, I work with high school teachers providing professional development and support in the effective integration of technology in the classroom. So my direct audience is my teacher group; however, indirectly, I also work to tailor the audience-specific needs of the student population. So, as I pondered this process of knowing my audience, I realized my ultimate goal would be emphasizing to teachers how they should go beyond the basic student statistics to gain a deeper understanding of their students and how to enga...